Mobile persuasion 20 perspectives pdf merge

Narratives are often used in messages about health threats. We posited that a 1st-person point of view (POV) narrative would have a greater effect than a The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate potential effectiveness of mobile phone apps as persuasive advertising. This review suggested five hypotheses, which were tested in this experimental study. Language for International communication: Linking Interdisciplinary Perspectives : 3th International Symposium, Riga, Latvia.